Enterprise name: South of Jiangsu Heavy Machinery Co., Ltd.
Market positioning: Pressure vessel manufacturing in domestic petrochemical industry, Price competition and relationship marketing are the main characteristics, Medium size and management are at the middle level.
Characters: Chairman and general manager: Li Zong
Marketing Manager: Manager Wang
Technical director (Quality Assurance Engineer): Zhang Gong
Production manager: Manager He
Person in charge of finance: Wang accountant
Scene: South of Jiangsu heavy machine, do not earn money with domestic orders, Is it possible to do foreign orders for transition?
South of Jiangsu Heavy Machinery Co., Ltd. General manager Wang Mr Li and Mr Zhang, sales department manager Mr Wang, production department manager Mr He, general ledger accountant Wang, They discussed the benefit for the second half for a long time . The small conference room is full of anxiety.
As a factory that has been in operation for more than 10 years, for three consecutive years has no profit, accounting Wang gives the basic conclusion is: in recent years, 8~10% growth in wages every year, but the price of the product is still being reduced by competitors, only the manufacturing cost decreased by about 10% per year , they consumes about 5% benefits annually , so there was no benefit. And even the total orders will be settled in second half of the year, it still can not escape the fate of a loss!
At the previous stage, Mr Li was informed by the bank's credit officer that the other factory’s benefits are obviously better than we, who based on foreign orders In the same industrial park.
To further understand later by acquaintances: price of foreign orders higher than domestic similar products to be about 15%~20%, but also can raise the level of enterprise management. In fact, trying to do foreign orders has appeared in Lee's mind many times. Just worried: our factory has been doing domestic orders, and now we are going to start doing foreign orders. It's easy to say, but it's still hard to do, Market, talent, technology, management and so on, can adapt to it?
Mr Zhang took Mr Li's concerns and said: The company he worked before was done foreign orders, in fact there are many differences in business and management, but the basic things are the same. The key is problem of various types of talent who are familiar with the foreign orders can not be resolved, and Internal training takes a long time. But recently, I have noticed that there is an industry service platform --- process equipment network, It is a special solution for problems of domestic enterprises to do foreign orders. I browsed it for a while, It has some solutions to the market, personnel, technology and management, which can greatly reduce the threshold of doing foreign orders.
Mr Zhang then connected to the process equipment network, to do demonstrations for everyone, after he made a brief introduction about the functions of platform such as business, technology, management, personnel and other functions so on, made some explanations for everyone's questions according to his understanding, Everyone has a preliminary understanding, it seems to see hope that the factory from the domestic orders to foreign orders. Everyone watched Mr Lee proposed to let Zhang led, Make a feasibility analysis on the solution of process equipment network separately, Strive for a preliminary conclusion within ten days and reach a consensus: we can also do foreign orders!
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