The Empire of the Great Qin Dynasty took the unification of the world as its own duty, accumulated for six generations, and accumulated for a long time. At that time, the strength of the country was so strong that even the six countries could not unite against Qin Dynasty, and finally unified the whole world. However, the Great Qin Empire, the first emperor in Chinese history, collapsed in just a few decades. This is a very typical case of prosperity and decline. The transformation of prosperity and decline is so rapid that within decades, Chinese history has experienced decentralization and unification. Re-decentralization and reunification. So that the researchers of history have always liked to use the Empire of the Great Qin Dynasty as a lesson for future generations. Liu Bang, a pavilion elder in the Daqin Empire, was always in a weak position in the competition to win the world, but eventually achieved the Empire of the Han Dynasty, which lasted for more than 400 years.
We can think that the Great Qin Empire is the biggest black horse in the history of China's regime change. It created the monarchy but had no time to enjoy it. It created a unified national territory template for the Han Empire. Like meteors, the Daqin Empire's-ldquo; County system-rdquo; system was used for thousands of years by the Chinese feudal dynasty. If Qin Shihuang is a monarch with a small fortune, it must be impossible to say that. Why did he cross the historical sky like a meteor with such magnificent talent and strategy as Qin Shihuang?
The reason lies in Qin Shihuang's good & ldquo; Zheng & rdquo; Poor & ldquo; Governance & rdquo; meeting the ceiling strategically. Qin Shihuang is a brilliant person who pioneered frontier and opened up territory, but there is no clear strategy in this respect after the strategic goal of unification of the whole world has been achieved. There is only one kind of self-respecting domineering. If Daqin Empire was an enterprise, then he created a marketing model and developed it very successfully, but the management thought was seriously lacking.
Liu Zongyuan of Tang Dynasty studied the history of Qin Dynasty and said: & ldquo; Qin lost its political power, not lost its system. & rdquo; refers to the Qin Dynasty's & ldquo; county system & rdquo; the system itself is not wrong, so far it has been used worldwide. What is wrong is the thought and way of government operation and management in Qin Dynasty.
Qin's ordnance manufacturing management model is the best, or even excellent. The ability to trace every bow and arrow back to the producer is very similar to Haier's management model, which is now enjoyed by many enterprises. Military organizations and incentives are also the most effective. Every time the people of Qin Dynasty heard the order of war, they responded positively, because war can bring them wealth and status. The wealth and territorial expansion brought about by the war soon enabled the Qin State to realize the strategic idea of unification of the whole world, but after unification of the whole world, it was obvious that the Great Qin Empire lacked a management strategy. The incentives in the war period were almost completely abandoned after the unification of the world and ruled by tyranny. Instead of enjoying the results after the victory of the war, the people who took an active part in the war fell into a more difficult situation. Although Emperor Qin Shihuang collected all the metals that could be used to cast weapons in the world and melted 12 bronze men to eliminate the resistance, he did not have the determination and will to resist the rebels --- ldquo; revolution --- rdquo.
If an enterprise in the start-up period, with benefits and promises for the future to obtain the support of distributors and employees, has been rapid growth. However, when dealers and employees wait to enjoy more successful results, they find that the results are swallowed by the enterprise alone. On the contrary, the management begins to deprive them more strongly with the ruler's face, and the dealers and employees are relentlessly abandoned. Then there is the collective anti-water, performing the black horse fast falling drama. Daqin Empire Company only takes the unification of the world as its goal. After unification of the world, how to operate and manage is neglected and simplified. Qinshihuang is fascinated by the dream of immortality, ignoring the interests of most minority shareholders, and is naturally abandoned by the collective.
Today, when we study how enterprises can continue to grow, many people have been highly praised for the statement about & ldquo; core competitiveness & rdquo. Naturally, there is nothing wrong with that. But when many enterprises are heading for recession, they always remember that the core competitiveness is & ldquo; the core competitiveness is & rdquo; so what is the core competitiveness in the end? How to get it?
The Empire of the Great Qin Dynasty has contributed a good case to our study of this issue. We can think that the core competitiveness of Daqin Empire Company is its military capability, and its operational management capability is its weakness. And no country or enterprise can grow up in a state of war all the time.
There should be a sense of crisis, but the sense of crisis is not a daily battle, the success of war also needs a process of digestion and absorption. This is what the Communist Party has done very well. During the extremely difficult period, the Communist Party has spent the most dangerous moments based on several base areas, and has grown up fully in very difficult and limited space. Before and after the War of Resistance Against Japan and the War of Liberation, the Communist Party had two extremely powerful abilities at the same time: the ability to organize, operate, manage and command military forces in the rear base areas and in the front battlefields. If we only have the ability to fight, then we don't know how long China's civil war will last. Through management, the Communist Party has finally formed its own core competitiveness and achieved revolutionary success.
There are many revolutionaries who can fight in Chinese history. Why didn't they win in the end? It's because we can only fight and can't manage, good & ldquo; levy & rdquo; bad & ldquo; govern & rdquo;. Revolutionary achievements are extremely easy to be stolen and transformed. A very interesting phenomenon is that the success rate of the peasant revolutionaries who have not participated in management is very low compared with the scholar-bureaucrat revolutionaries who have some management experience. Only Zhu Yuanzhang, Taizu of the Ming Dynasty, was a real poverty-stricken man, and Liu Bang was a pavilion leader, equivalent to the present Township cadres. Revolutionaries of humble origin often kill their heroes after they succeed, typically Liu Bang and Zhu Yuanzhang. Because these revolutionaries do not know how to manage the results of victory, they are afraid that those who work together in the revolution will also rob them of the fruits of victory. Successful people without management ideas can only kill in what they think is the most effective way.
Why do small and medium-sized enterprises in China not grow up? Although they are heroes in many market battles, they are inexperienced in the distribution and management of results, even fearful.
placeWe can think that the core competitiveness of enterprises comes from management.
Many small businesses have surprisingly similar problems. This year, two companies not in the same industry, out of their desire to go public, have set the same sales target and the same listing target. Both companies believe that they have created a new marketing model in the industry, which belongs to a very warlike enterprise. The dangerous period of the enterprise has passed, and the sales target will be realized steadily. They are confident that they are waiting for the capital market to be listed. But the biggest problem for both companies is that they are not good at management. The same problem arises at the same time in the two companies. The cooperation between departments is not smooth, mutually exclusive and obstacles are set up. The turnover rate of employees is very high, the process of recruiting new employees is extremely complex, and the pressure of human resources department is very great. And the bosses of the two companies have just moved from hesitation and complacency at the beginning of the year to the time of reflection. The next step is to absorb fresh blood and introduce new people to organize blood exchange. Before the results of the exchange of blood have not been shown, first of all, the internal staff are not optimistic, because the authorization is not clear enough, the existing small interest groups are not dispersed from the interests. And the first result is that sales are declining and listing is a self-deceiving dream!
These enterprises reminded us of the Taiping Heavenly Kingdom in modern history, a talented person who had not participated in the management and management of the small people, after the capital of Nanjing, wantonly crowned the king, until the name of the crowned prince was not easy to take. The empire of the Great Qin Dynasty was defeated after the success of the unification of the whole world by & ldquo; political & rdquo; and the Taiping Heavenly Kingdom was a political clown with a small fortune in the corner of partial security. If we compare them to enterprises, the Empire of the Great Qin Dynasty is very much like Lehman Brothers who collapsed in the financial crisis. When the fuse of prosperity and decline ignited, it immediately withdrew from the stage. And the Taiping Heavenly Kingdom is just a laughingstock!
The Great Wall left to us by the Great Qin Empire shows that “ political ” lies in sparseness, not in blockage. The Great Wall also shows the timidity, kindness & ldquo; Zheng & rdquo; Bad & ldquo; Governance & rdquo; in the heart of the Great Qin Empire. So management is the fundamental way. Management produces core competitiveness!