Nearly two years Chinese process equipment manufacturing industry has been in a double dilemma of insufficient market demand and rising costs, the survival and development of the process equipment manufacturing industry needs to solve the needs of &rdquo and “ “ ” cost; two key, implementation of the transformation will become the current process of equipment manufacturing enterprises in order to solve these two problems the key of the main weapon.
How to succeed in transition? According to the author's many years and the Japanese industrial users and process equipment manufacturing enterprises to communicate and discuss with a number of what one sees and hears, senior Japanese counterparts, can roughly understand the Japanese process equipment manufacturing industry transformation of the context is as follows:
Japan's process of equipment manufacturing industry experienced a period of glory, in the last century appeared in 70s. We are facing today's &ldquo and &ldquo ” demand; cost; ” problem, has experienced the worst after the transition, a large number of enterprises have been eliminated, but still surviving & ldquo; ” enterprises less than 10%! And this part of the 10% “ survivor ”, roughly the following conditions:
1, become a professional product providers, such as the development of drying technology and products, the company became one of the world's leading provider of professional dryer. This enterprise has also become the object of many of the dryer enterprises in Changzhou today to imitate the product.
2, has become the new industry providers, as by the market of environmental protection in a company has become a famous supplier of gas treatment equipment, welding assembly line production process, a large number of products for the automotive and appliance production line.
3, become a unique resource benefit, logistics conditions such as factory located in the sea, a chemical machinery factory has become a super large equipment (single ≥ 1000 tons) of the professional supplier of super large equipment provided by the global 1/3.
The three example is Japanese counterparts in the face of “ &rdquo and “ demand; cost ” examples of the successful transformation of the problem, although the final results vary greatly, but it can be seen that basically revolves around the following directions:
First, take the road of specialization. With our current process equipment enterprise “ what are doing, what are not fine ” the difference is that Japan's successful companies will be “ do fine do ” put in the first place, so as to enhance the grade of products. When we are faced with the current severe market situation, need more &ldquo has advantages in the field of plough; ” and this may be more than simply the method to expand the market and expand the product more feasible.
Second, to play the professional ability, mining emerging markets. We &ldquo and process equipment enterprises; the herd, together down ” the difference is that Japan's successful transformation of enterprises have paid great attention to play professional expertise, and with higher quality and lower the cost to improve the success rate of transformation. When solving the cost problem, the method of improving the quality and efficiency of the method may be more effective than simply squeezing some external costs.
Third, to play the advantages of professional resources, to become a unique supplier. We &ldquo and process equipment enterprises; all ” the difference is it has distinct characteristics of Japanese enterprises and transformation of successful products, thus better able to avoid vicious price competition. So we must dig out their own advantages in the adjustment, to create a unique enterprise.
In the past more than and 30 years, the development of China's process equipment manufacturing industry relying on cost advantages and the rapid development of China's economy to achieve the “ process equipment, the first manufacturing power ” the situation. With the slowdown in economic growth China and domestic manufacturing costs continue to rise, the advantage of the past has become today's weaknesses, and most equipment manufacturing enterprises are not a requirement of &rdquo and “ “ ” cost; real test! So the enterprise transformation is imminent thing is the life you off, the reality of the way in where?
First, the business philosophy
1, specialization is an inevitable trend. Specialization is to change over the years since the process of equipment manufacturing industry “ what to do, what is not fine ” situation, only professional would do fine at the same time, the real cost down. The products may be reduced and the market will be bigger and the majority of small and medium-sized enterprises feasible choice, can be combined with their own resources and advantages of the product, only certain products or specifications of products within the scope, so one can focus on technology and management and avoid the dispersion of waste is two, can form a professional the production line, improve manufacturing efficiency. The above mentioned Japanese professional dryer enterprise is an example of success in this regard.
2, differentiation is the premise of localization. The difference is the enterprises in the market to find its own position rather than “ all ”. Let the enterprise and the product has unique characteristics of small and medium-sized enterprises is one of the most necessary option: can achieve the ultimate quality; can be the lowest cost to do; delivery can be reduced to a minimum; can allow customers to experience the best, which can let the enterprise talent shows itself in competition. The above mentioned Japanese waste gas treatment equipment company is an example of success in this regard
3, the key is to improve the efficiency. Specialization and precision positioning is to enhance the efficiency of the weapon, the only way to allow enterprises to compare with peers or have more output, or have faster output, or have lower output costs. Most of Japan's products give you the deepest impression that the cost is very high, in fact, with their business focus and focus on the positioning of the focus is not open.
Two, specific methods
1, combing the current market positioning and product series, clear future professional market positioning and product series.
· market positioning: is the only domestic market, or only foreign markets, or all two; can be a petrochemical industry, or industry; can only do high-end market or high-end together.
•Product series: you can only do heat exchange equipment, or do only containers, or only mixing equipment; can only do large equipment, or small equipment; can do fine or popular products; can do standardized products or customized products.
2, the positioning of the market and products, tap the possibility of specialization and uniqueness, establish the business model.
• differentiation: it can be the difference in performance, can be the difference in quality, can be the difference in service
• unique: it can be the enterprise's business and service and other enterprises are not the same, can be a product with other people do not have things
3, corresponding to the design of the business model, to seek after the most suitable and the lowest cost of the realization of the way
• product focus can achieve high quality and low price. Foreign process equipment manufacturers rarely have us so “ universal ” type factory, are in a certain category (or a few categories) products do highly competitive, and then become the world's leading enterprises in this regard. The dryer in the example above and the company of environmental protection, are small and medium-sized enterprises, but are ranked in the global industry is one of the best enterprises.
• social division of labor can improve the level of specialization and output efficiency. Foreign process equipment manufacturers are generally assembly plant, parts are mainly achieved through the division of labor, that is, “ parts into the factory, the product factory ” model. And we are still “ the original steel plate into the factory, equipment factory ” model. I visited a Japanese car factory, it is only the assembly, even the main cylinder and the manhole are made complete by the cooperation factory.
• adopt more efficient operation mode and production method. Foreign process equipment manufacturers in the technology investment at the same time, pay great attention to the continuous improvement of management and production. Current “ Internet +” and “ industrial 4.0” it provides a new possibility for improving the operational efficiency and productivity.
Process equipment network in the process of equipment manufacturing business “ Internet +” aspects of a number of ways to do the exploration, willing to participate in the transformation of small and medium enterprises can participate and share.