With the deepening of media convergence, the copyright issue of news media has become increasingly prominent. On December 15, at the Third Summit Forum on the Integration and Development of China's Industry and Economics Media in 2018, Zhang Baixin, Member of the Party Group and Secretary of the Secretariat of the All-China Journalists Association, Duan Yuping, Vice-Director of Copyright Administration of the Ministry of Publicity and Publicity, Yao Jun, President of China Industry Newspaper Association, and others attended and delivered speeches. During the meeting, convened by China Industry Newspaper Association, Media Tea Party and other mainstream financial and economic media jointly initiated the establishment of “ China Financial and Economic Media Copyright Protection Alliance ” (hereinafter referred to as “ Alliance & rdquo;).
It is understood that the alliance aims to unite financial and economic media, jointly resist unauthorized reprinting of news works, and protect the copyright of financial and economic media. At the same time, we should improve the bargaining power of various financial and economic media for the transfer of their works, and strive to achieve normal monitoring and safeguarding rights, market-oriented transactions, so as to promote the healthy development of the whole news copyright market.
Duan Yuping said: & ldquo; The Copyright Administration Bureau of the Ministry of Publicity and Publicity encouraged the media industry associations to carry out copyright protection work, providing more and better exploration in exploring reasonable authorization system, improving authorization trading mechanism, strengthening industry copyright self-discipline and developing industry copyright cooperation. ”

Duan Yuping, Deputy Director of Copyright Administration, Ministry of Publicity and Propaganda, delivered a keynote speech
It is understood that the sponsors of “ China Financial Media Copyright Protection Alliance ” are more than 30 mainstream financial and economic media, such as Economic Reference Daily, International Financial Times, China Business Daily, Beijing Business News, China Business Weekly, China Business Times, Legal Daily, China News, Publication, Radio and Television.
Zhai Huisheng, former party secretary and executive vice chairman of the All-China Journalists Association, said: & ldquo; Journalists and newspapers should build up copyright awareness, solve common problems in copyright protection by means of technology and other means, and actively communicate with relevant technical teams, so as to achieve the purpose of protecting original copyright. ”

The keynote speech was delivered by Zhai Huisheng, Secretary and Standing Vice-Chairman of the Former Party Group of the Chinese Records Association
Liu Canguo, executive secretary of China Industry Newspaper Association and founder of Media Tea Party, said: & ldquo; The current copyright status of traditional media is: copyright protection lacks funds, no technical support, and even at the expense of copyright in exchange for the amount of network dissemination; safeguarding rights is time-consuming, high cost and low revenue; copyright revenue is also low, some are almost zero, and bargaining power is not high. ”

Liu Canguo, Executive Secretary of China Industry Newspaper Association, introduced the establishment of the alliance.
China Financial Media Copyright Protection Alliance (rdquo) emerged as the times require. It basically incorporates all the important financial and economic media in China, leads the media in the industry to warm up, and guarantees the copyright protection of financial and economic media from the aspects of law, technology, market transactions and institutional settings.
It is understood that the alliance will clarify the rights and obligations of financial media, alliances and technical cooperation parties by signing legally binding contracts such as & ldquo; copyright protection cooperation agreement & rdquo; & ldquo; strategic cooperation agreement & rdquo; and so on, so as to form a good situation of media self-discipline and mutual supervision.
In terms of technical support, the alliance uses block chains, public key encryption and trusted timestamps to provide original authentication and copyright protection for original works. Block chain technology will embedding unique logos in articles - ldquo; DNA & rdquo;, embedded in this & ldquo; DNA & rdquo; and then, as long as the article maintains 70% similarity, whether the article is transferred to Weibo, Weixin or various websites, it can be through this & ldquo; DNA & rdquo; traceability and traceability, once infringement is found, the technology platform will immediately obtain evidence and depository evidence.
At present, Daily Economic News, Beijing Business Daily, China Education Daily, Financial Times, China Economic Weekly, Hualong Net and other media have completed technology access with the alliance, achieved original content authentication, real-time monitoring of article infringement. In addition, in order to simplify the process of safeguarding rights and reduce the cost of safeguarding rights, the alliance has also made technical access with Hangzhou Internet Court, and the access with Beijing Internet Court is also being promoted.
In terms of market transactions, the alliance will strive to improve the bargaining power of member units for the transfer of their works, explore a reasonable authorized price system, and achieve orderly market transactions. After the establishment of the alliance, technical teams will be arranged to conduct technical docking with member units to assist in the verification of copyright prices. Copyright transactions are divided into newspaper sells by itself and alliance agent sells by itself. The newspaper sells by itself according to the copyright guidance price proposed by the alliance, and can not sell at a price lower than that outside, which shall be supervised by the supervisory committee. When an alliance sells on its behalf, the copyright price shall be authorized by the newspaper and the Secretariat of the alliance to sell by the alliance. Within the alliance, & ldquo; integral & rdquo; management methods will be adopted, and internal transactions will enjoy a certain discount.
It is understood that the Alliance will set up a rights protection office to coordinate copyright protection, rights protection and transaction assistance among member units and abroad. In addition, we will organize specialized technical support parties to maintain and iterate relevant technical procedures, regularly train financial and economic media on relevant knowledge, and be responsible for the development of market-oriented projects and the formulation of intelligent contracts.
In fact, more and more media choose to actively defend their rights and succeed in the face of the increasingly serious infringement of rights under the environment of financial media. Last year, & ldquo; news Porter & rdquo; today's headline was pushed to the top of the storm, and was sued for infringement by Nanfang Daily, Modern Express and other media. After the court's judgment, most media were compensated. Today's headline is still in various copyright disputes. Also last year, as & ldquo; China's financial and economic mediaPromoter of the Sports Copyright Protection Alliance, Jiuzhaigou Earthquake of M 7.0, Robot Reporter 25 seconds 540 words with 4 pictures! Are you trembling, human journalist? Two infringed articles such as Hellip and Hellip were compensated more than 10,000 yuan.
In recent years, the state has paid more and more attention to copyright protection. The report of the Nineteenth Party Congress pointed out that we should advocate innovative culture and strengthen the creation, protection and application of intellectual property rights. In January 2017, the State Council issued the National Intellectual Property Protection and Utilization Plan, which is the first time that the Intellectual Property Planning has been included in the national key special plan. In February 2017, the State Copyright Administration officially issued "copyright work & ldquo; 135 & rdquo; planning", pointing out that & ldquo; 135 & rdquo; during this period, copyright work should adhere to the three basic principles of strict copyright protection, promoting the development of copyright industry and improving the copyright work system. As an important part of intellectual property rights, copyright has been put on the agenda of building a strong copyright country.
According to the China Network Copyright Industry Development Report (2018) released by the National Copyright Administration's Research Base of Network Copyright Industry in April this year, the market size of China's network copyright industry in 2017 was 636.45 billion yuan, an increase of 27% over the same period of last year. Among them, the scale of users'payment in China's network copyright industry was 318.4 billion yuan, accounting for more than 50%.