The full text of Fire Attack Chapter of Sun Tzu's Art of War is as follows:
Sun Tzu said: Every fire attack has five: one is fire man, two is fire accumulation, three is fire, four is fire depot, five is fire brigade. Fire must have a cause, and fireworks must have a tool. Sometimes there is a day when there is a fire. When the sky is dry, the sky is dry. The sun, the moon in the skip, wall, wing, also. The day when the wind blows is also the day when all these four sleepers are in full swing. Every attack by fire should be attacked by the change of five fires: if the fire is inside, it should be outside; if the fire is quiet, it should not be attacked, and if it is extremely firepower, it can be followed or not followed. Fire can be fired from the outside, not from the inside, from time to time, the fire has the upper hand, there is no downwind, the day wind is long, the night wind stops. Every Army knows the changes of the five fires and keeps them by numbers.
Therefore, those who attack with fire are better than those who attack with water. Water can never be taken away. The man who defeats the attack and does not mend his merits is vicious. He is destined to say, & ldquo; Feliu & rdquo;. Therefore, it is said that if the Lord cares, the good general will be lazy, and the bad will not move, he will have to use it and fight without danger. The Lord can't be angry and invigorate his army, and he can't be stunned and fight. Acting in accordance with the interests is not in line with the interests. Anger can be rejuvenated, hesitation can be rejuvenated, the subjugated country can not be restored, the dead can not be restored. Therefore, Mingjun should be cautious and good generals should be vigilant. This is the way to secure the nation and the whole army.
Management Enlightenment: Managers should bear in mind that burning competitors is illegal, which is absolutely impossible to do. But we can change fire attack to disruption attack. There are five forms of disruption of competitors: first, disruption of competitors'employees and managers. The second is to disrupt the raw material supply base and supply base of competitors. Third, disrupt competitors'sources of capital and cash flow. Fourth, disrupt competitors'inventory. Fifth, disrupt competitors'transportation and sales channels. When using the offensive of disruption, we should bear in mind that we should not violate the legal bottom line. The timing of disruptive attack is very important. When the competitors have weaknesses or flaws, they should seize the opportunity to launch disruptive attack. If a competitor has no chance, he must wait patiently for the opportunity to attack.
It is dangerous to acquire or merge competing firms, to appoint top executives, and to consolidate successful results in cash and assets if management fails. Therefore, wise investors and bosses should consider this issue carefully, and good business managers should seriously deal with this issue. In the decision-making of merger and acquisition, no merger and acquisition action should be taken without benefits and benefits. Don't invest easily without the assurance of victory and success. It's not a last resort. Don't start a competitive war easily or make gambling decisions and risks. As the owner of the enterprise, the boss can not start a competitive war because of temporary anger, and the enterprise managers can not compete viciously with other enterprises because of temporary anger. In line with the interests of enterprises, people, money and goods can participate in the competition. If it is not in line with the interests of enterprises, plans and actions should be stopped. Anger is followed by joy, and resentment is followed by happiness. However, if the enterprise fails, it will be difficult for the enterprise to rise again, and it will be difficult for the staff to regroup after the brain drain. It's like death can't be reborn, it can't be reborn. Therefore, for enterprise competition and business war, wise bosses should be cautious, and excellent executives should be cautious. This is an important principle to stabilize enterprises and ensure their prosperity and development.