Influenced by the global financial crisis, China's market has been in a downturn. How do salesmen cope with this downturn? The editor summarized the analysis, and the salesman's seven tricks to deal with the downturn market for reference.
The first trick is to think about danger in safety and practice hard internal skills.
Salesmen must be aware of the crisis from time to time. The more the situation is in good shape, the more cautious and calm they should be. Think about how to deal with difficulties. In terms of work, we should pay attention to details. We should not relax our demands at any time. As the saying goes: & ldquo; on stage for one minute, off stage for ten years. & The same is true for sales, if you want to deal with difficulties freely, only in peacetime to develop good professional quality, constantly improve their professional level, correct analysis and understanding of their strengths and weaknesses, constantly revise, constantly improve, constantly improve, to pay several times more efforts than others, sweat more. Only then, if we are not prepared for difficulties in peacetime and take them lightly, we will lower our requirements for ourselves. We always think that we can do all kinds of things. As a result, when difficulties arise, we will grind our guns in battle. The consequences are conceivable.
The second trick is to be busy and idle and diligent in learning.
One of the most common mistakes that sellers make is that they mismanage their time and neglect their studies. Today's competition is really the competition of learning ability. There is no future just by eating old stuff. Often in a better market situation, the pressure of work is relatively light and the leisure time is relatively more. So many people relax themselves at this time. They are eager to be at ease. They are busy with meals and unnecessary. When it comes to learning and reading, there is always no time. In fact, we are busy all day, but how many people can calm down at the end of the day to think about what they are busy with, why they are busy? They forget their pursuit of the future and waste their most valuable time. There is a good saying: & ldquo; seek survival during the day, seek development at night. & That is to say, the importance of spare time, the gap between people is in the spare time outside work, if all of our salesmen can make good use of these seemingly scattered time, so that they can read books in their pockets at any time and squeeze more time to study. So, is it still worrying that our abilities will not be improved?
Third, facing achievements, guard against arrogance and rashness.
How to treat achievement is an important sign to test a person's maturity. In reality, we can often see some people who are impetuous when they have achieved a little. They don't put anyone in their eyes and think they are great. Little do you know, & ldquo; arrogant soldiers will be defeated. & rdquo;. We often say that there is no perfect individual, only a perfect team. Today's sales competition is no longer an era of personal heroism. Any achievement creation requires teamwork and full cooperation. The halo of honor brought to each of us is acquired with the silent support of the team, the full integration of organizational resources and the number of people behind it. Especially in an excellent team, new people often get the help of their superiors and old salesmen. In order to build up confidence for new people, they often consciously give some achievements to new people. In this case, the newcomers need to have a clear mind and a correct understanding of the source of achievement. Even a talented sales elite, the achievements only represent the past. Yesterday's method may not work tomorrow. We need to constantly innovate and meet the challenges. Remove impetuosity and be modest and low-key. Only in this way can we gain more energy, create more achievements and win more trust.
Fourth, the magic trick is to accumulate thick and thin hair.
Sales champions are trained, not made. Everything in the world has laws. Achievement of any achievement can not be achieved overnight. The idea of speeding up the growth of those dreams is tantamount to helping the seedlings. It is an act against the laws of nature and ultimately harmful to oneself. In reality, people who work in sales for a short period of time are often proud of their achievements and dissatisfied with their positions, salaries and teams, so they frequently change jobs. As a result, they become rootless trees and passive waters, and eventually achieve nothing.
In fact, every effort that everyone makes every day is to lay a solid foundation for their future. Perhaps today's efforts have not yielded results today, but what about tomorrow? The day after tomorrow? I believe that the effort will eventually pay off, and the more calm, the more accumulative it will be. If you want the floor to be high, the foundation must be firmly laid. Soil makes mountains and water makes deep waters. People who achieve great things need to endure more hardships and forgings than ordinary people. Easy achievements, easy to lose.
Fifth, positive attitude, no excuse.
Keeping a sunny attitude is especially important for a successful salesman. When performance is good, walking is flying; in case of difficulties, immediately like frost eggplant. This is a true portrayal of many ordinary salesmen. When encountering difficulties, first of all, they are not seeking breakthroughs from subjective aspects, but habitually moving out a large number of objective factors to find reasons for their escape, full of complaints, full of complaints, such people are doomed to fail. And such people exist in teams, and they can become viruses, infect others, and pollute the environment. Chairman Mao said: & ldquo; complaints are too strong to prevent intestinal rupture. & People with many excuses are actually the most vulnerable. The environment around us is common to all of us, and no one can surpass it. When we encounter difficulties, we should more calm down, carefully sort out, find the key points of problems, and design effective solutions to them. Only in this way can we advance in difficulties and grow in difficulties.
Sixth, persevere and focus on the future.
Everything depends on perseverance. Once there was a story that everyone was familiar with: ldquo; digging wells for water & rdquo; many people dug wells until they were about to come out of water, but gave up. It's a pity that success is only one step away. Since we chose to engage in sales, we are doomed to bear pressure, face difficulties, and face difficulties. Experience hardships.
So, what we have to consider is not the question of doing or not doing, but how to make things better and how to go further from success. & For thousands of miles to go, go one step further. & rdquo; onlyLooking at the future, looking at hope and aiming at the goal, we can keep on moving forward step by step in our work.
7. Be grateful and willing to contribute.
The growth of each of our salesmen is inseparable from the stage provided by our team and organization. It is the organization that continuously trains and improves our business level to help us achieve success. Think about our own naivety when we first came out of the woods; think about the losses we caused to the company by our mistakes in our work; think about what special value we really created for our organization. If we think about it carefully, we won't forget the past and deviate from the organization when our feathers are slightly plump.
In our sales team, there are many people who can abandon the organization without attachment or even become enemies of the organization and make use of their own resources when the company is in trouble or suffers temporary grievances in the team because of increased work pressure, lower income level, slower job promotion and so on. Sources and information harm the interests of organizations. Imagine what kind of sentiment such a person has. As the saying goes: & ldquo; Adversity shows true feelings. & rdquo; When the weather is good, we get the support, appreciation and praise from the organization. When the storm comes, the organization needs us to hold up the umbrella to protect against the wind and rain, and we need to share the joys and sorrows together. When we abandon the organization, we are actually abandoning our conscience.
Therefore, in the sales career, we should be grateful for the organization that gives us the opportunity, the boss that trains us to grow up, the colleagues who help us, more patience, more tolerance, more practical work and more dedication when the predicament comes. Only in this way can we share more fruits of victory with our team and feel more joy of success when the rainbow crosses the sky.
The market is also cyclical, salesmen can not always be in a downwind market environment, in a downturn market, the key is to find salesmen to cope with the strategy.