Study on China enterprise management, found a thought-provoking phenomenon, although Chinese by manufacturing rise, but in manufacturing, management scholars can be used as a positive example, management benchmarking enterprises are very few, what is the logic behind this?
The first generation has become a benchmark for corporate management from the high-tech industry, such as HUAWEI, Lenovo, Alibaba; second generation become a benchmark for corporate management from the service industry, such as sea bottom fishing, SF, pangdonglai etc.. These enterprises in the strategic or cultural, or at the same time in two aspects is very strong, the growth speed and the influence of the industry are economic benefits (shareholdervalues) stand head and shoulders above others, and social benefits (stakehold-ervalues) are very good. But why is it impossible to find similar examples in the manufacturing sector?
There must be some manufacturing cases in class. Who can not find what the appropriate Chinese case, so for a very long time, I have the United States The Lincoln Electric Co case. This home is located in Cleveland arc welding machine manufacturing enterprises, is famous for its self-discipline, diligent blue collar employees, the production of high quality and inexpensive arc welding machine and welding consumables, the price lower than their peers more than half, including the production of each employee productivity, product sales value is more than twice the related industry. Blue collar workers salary can be comparable with the lawyers, accountants, the Westinghouse, SIEMENS and GE are all out of this industry. In the end, the most central question is: can they play the &ldquo of China, the sweat shop &rdquo?
As a tit for tat generally class two. A school of thought that the game with Chinese “ low human rights ” competitive advantage China manufacturing, unbeatable, the township enterprises could be such a rustic beat, Lincoln Electric can't play in the China certainly; another faction believes that management is a science, the most basic reason should be universal, in other parts of the effective management concept, should be equally effective in China. Lincoln electric should also be like this.
The result is the fifty strokes. Lincoln electric was initially a huge challenge for Japanese, Taiwanese and Chinese companies. The turnover in the mainland remained in the tens of millions of dollars level. But slowly, they pass to occupy the high-end market, play their own quality, and Study on the status of the industry, the rapid recover and even low-end and local enterprises, Taiwan funded enterprises in the competition of the market, five or six years time, Lincoln electric in China, turnover of over six to seven times. A key point here is that Lincoln Electric is still in the period of wandering when there is the headquarters of the United States brand, technology and capital support, if it is a new China local enterprises, there is not enough time to accumulate capital, development and brand (including quality and service reputation), they had been Chinese hard-earned company playing mandizhaoya.
So, why is China, as the world's factory, there is no one can be in the management of the classroom to talk about the manufacturing case, the reason is very simple, because we have a sweat factory! The competitive advantage of low human rights artificially low prices: all kinds of production factors including labor price, land price, the price of environmental pollution accidents, the price of … … when the manufacturing enterprises rely on the use of these cheap production factors, by simple expansion can earn enough money that they naturally did not improve the management to increase efficiency, with innovative impulse, so naturally management scholars can't find good manufacturing enterprises on the classroom case.
What is interesting is that the logic of the high-tech industry and the service industry is different. The main production factors need high-tech talent, other factors can not help too much; but, even if the elements of talent, largely because the configuration in the international scope, different degree can escape the competitive advantage of low human rights, so we have HUAWEI, Lenovo, Alibaba and other star enterprise. At first glance, as well as service industry, manufacturing industry, but also rely on human wave tactics, but because companies investing in people, relatively easier and faster to translate into customer satisfaction, so let a group of adhering to “ you good for employees, employees of customers ” business to grow up the idea.
The development of a relatively good high-tech industry, service industry on both sides, the middle is not very profitable manufacturing industry, the whole is very familiar with the formation of the so-called “ smile curve ”. The cheap production factors driving, generalised excess capacity in the background, to embark on a development path of their own manufacturing enterprises are generally from two directions to breakthrough, efforts to escape the competitive advantage of low human rights &ldquo &rdquo curse;. They either through research and development efforts, to become “ high-tech enterprise ” or through the brand, channels and services, the time to become “ class services ”. Of course, there are two attack, research and development and brand of a shoulder to pick the situation.
So, low human rights competitive advantage, it seems to be an advantage, but because there is no balance between good local interests and overall interests, short-term interests and long-term interests, in fact, is also a disadvantage. This one of the reasons, it is worth our thinking. For quite a long time, China manufacturing enterprises rely on low in human rights, cheap production factors and scale advantages of unbeatable situation, a lot of people management and management, in fact, a newspaper is a bad attitude. Chat, as you can talk, but not many people really want to work hard in the management. And realize the value of the management company, to HUAWEI as the representative, the light is to consult the company to pay the cost of consulting, the cumulative has been on the ten billion. Of course, they rely on this set of management system to earn money, more is to Qianyilai calculation.
The population structure is changing, more and more young people less; family structure is changing, more and more migrant workers are young people who like spoiled child in the city; people's right consciousness is improving, as a humble wage era gone for ever. For example, the same is an export-oriented industry,The original is, who have an order, who will be able to earn money; now is, who have workers, who can earn money. A good day for the low human rights competitive advantage is coming to an end. The first to recognize the value of management, willing to work hard in the management system and management of the enterprise, is bound to come to the fore in the new round of competition. High tech industry and service industry is the same, the manufacturing industry should be the same reason.
Source: Dongguan press