[introduction] the global process industry experienced nearly a hundred years of development, in the traditional petroleum chemical industry, papermaking and other industries has become saturated, but there is still much room for development in the new materials, environmental protection and so on; life is closely related to the emerging industry equipment manufacturing 80% in developed countries, such as new energy, biotechnology and environmental protection etc.. At present the rise of new industries, for our equipment manufacturers to provide a good opportunity for international trade. This article combines the traditional industries and emerging industries to analyze the North American market situation, and we share this vast market opportunities.
First, the traditional industries
1 petroleum and chemical industry
(1) market situation
North America has a huge advantage in its own oil resources, as well as regional advanced refining technology to continuously improve and innovate, to drive the demand for equipment. According to the North American Petrochemical Association statistics, in 2015 the North American petrochemical equipment sales of about $3 billion 500 million.
(2) channel environment
The main procurement mode is through local dealers purchase, forming a vast third party trading market and let the market development of international trade difficulty smaller, reduce operating costs and expand the way of increasing; good trade markets, ensure smooth cross-border trade intermediaries the responsibility of credibility and money circulation; through the petroleum and petrochemical equipment, equipment manufacturers exhibition site visits and technical exchanges and other means, the supply of quality resources actively develop petrochemical equipment.
(3) market forecasts
According to the North American Petroleum and chemical industry association 2015 petrochemical industry report, petrochemical equipment sales fell to 0.3%/ month rate in 2015, 2016 and 2020 each year is expected to decline by about 4%, but demand is still great.
2 pulp and paper type
(1) market situation
Global paper industry's annual sales of $8 billion 500 million, the North American paper industry's annual sales of $2 billion 800 million, accounting for global sales of 1/3. According to the International Federation of Chemical Industry Association statistics, in 2015 the pulp and paper industry sales of approximately $800 million.
(2) channel environment
The increasingly high cost of labor and materials for the equipment manufacturing cost is too high, the main choice of prompting foreign equipment suppliers into pulping equipment procurement; most paper mills is not high to control the equipment cost and the requirement for the equipment, China equipment product is their main choice of.
(3) market forecasts
The pulp and Paper Products Council statistics, 2015 North American commodity pulp production capacity estimated 16 million 300 thousand tons, 17 million 400 thousand tons more than the end of 2014 fell 8%. Among them, the pulp and Paper Products Council predicted that due to the Internet to read and office paper, environmental protection, from 2016 to 2020 sales of pulp and paper equipment with 9% annual decline, but still needs a large amount of paper.
2 pharmaceutical category
(1) market situation
According to the latest IMS Health statistics, North America is still the largest pharmaceutical market in 2015, the North American market sales accounted for 47% of total sales, an increase of 5.2%, up to $265 billion 700 million, but the growth rate is the North American market in recent years, the lowest of the year. According to the International Federation of chemical industry data statistics, in 2015 the pharmaceutical equipment sales of approximately $1 billion 800 million, compared with the same period last year decreased by 4%.
(2) channel environment
The market lifted the market to restrict the policy, the degree of openness is increasingly enhanced, which is difficult for foreign pharmaceutical equipment suppliers to enter the North American market is difficult to reduce. Compared with other special equipment manufacturing technology, manufacturing technology of pharmaceutical equipment is becoming more and more mature. At present, pharmaceutical equipment in various countries can meet the technical requirements of the production of new drugs, so that all countries have to enter the market.
(3) market forecasts
At present, the European market growth rate of 7.1% per year to the development of the Japanese market, the annual growth rate of 6.8%, two market has been close to 40% of the global market in 2015 the total proportion, gradually weakened the market share of the North American market. As a result, the demand for pharmaceutical equipment in 2020 years ago, the North American market is forecast to decline by 5% per year. Although demand is declining every year, but the current annual demand is still the largest share of the world.
Two, a new type of industry
1 sea water desalination class
(1) market situation
North America for planting and breeding every year a large number of export and thermal desalination plant energy efficiency increase, the demand of fresh water resources has a huge growth, the annual desalination equipment import and installation market nearly $3 billion.
(2) channel environment
At this stage the technology of choice for desalination by reverse osmosis technology, reverse osmosis desalination technology in China has entered a mature stage of development, basically have the manufacturing capacity of desalination equipment, the equipment can meet the quality requirements, but also China's equipment manufacturing cost of at least about 30% lower than abroad, with strong price competitiveness in North America on the market.
(3) market forecasts
At present, the investment of up to $1 billion, the largest seawater desalination project in North America Carlsbad has been completed, at the same time, California is considering desalination project in Huntington Beach Building second water. According to the North American regional desalination Council predicts that in 2015 -2020 annual demand for seawater desalination equipment is not less than $2 billion.
2 Energy Engineering
(1) market situation
Open market, strong government policy, stable market prices to promote the production of shale gas and tight oil (oil tight) revolution. It is expected that by 2030, tight oil will account for 16 million of the global oil production of barrels / day, half of the new oil production in the future from North America, mainly in the United States and Canada's oil sands 2/3.
(2) channel environment
The vigorous development of shale gas industry has made North America become one of the world's low cost production base of petrochemical. Sufficient natural gas from shale gas supply will have two important impact on the production of petrochemical products. First, compared with the oil gas again become a source of low cost of calorific value. Second, a significant increase in natural gas production so that natural gas condensate synchronous growth.
(3) market forecasts
The main factor for the rapid development of energy in the future is shale gas development and tight oil and other unconventional oil and gasStrong growth in production, the development is still mainly concentrated in North America, in 2030, shale gas and tight oil will account for 20% of the global energy supply increment, energy engineering equipment needs up to $1 billion 500 million a year.
3 environmental protection class
(1) market situation
Industrial Development in the past North America from serious environmental problems has been the North American industrial pain, in order to solve the problem of environmental protection throughout the region have been established the North American Commission for Environmental Cooperation (CEC), according to CEC2015 environmental report, environmental protection equipment needs $2 billion.
(2) channel environment
North American Free Trade Area of foreign environmental protection equipment to enter the market liberalization policy restrictions, to encourage other foreign companies to enter the North American market to solve the problem of environmental issues in the region. In addition, the North American Free Trade Association and other regional trade associations to reach a common agreement on environmental protection trade, to promote the development and development of the two sides trade market.
(3) market forecasts
In North America, in order to solve the industrial sewage, air pollution, waste water treatment and other environmental problems, at the end of 2015, has more than more than 12 thousand companies involved in the business environment, to create an annual output value of about $28 billion, Canada estimates the Ministry of environmental protection by 2030 North America each year at least $2 billion 400 million for environmental protection equipment to fill the market demand.
Three, market trends and Countermeasures
1 market trends
The traditional industrial equipment has been surplus, and the emerging industry equipment began. And process equipment in the traditional industries of 80% of the non core equipment has been manufactured in China, the main equipment of the emerging industries are still mainly in the developed countries. 12th Five-Year ” during the period, the Ministry of industry and information technology have been identified in addition to our own to accelerate the process of large-scale petrochemical and oil drilling equipment, marine engineering equipment, new energy saving and environmental protection equipment into strategic emerging industries, the formation of new economic growth point of the equipment manufacturing industry.
2 market strategy
In the face of the increasing demand of traditional industries and the weak market, as well as the rapid development of emerging industries and rapid growth in demand, the traditional process of equipment industry chain need to re planning and restructuring. Combined with the analysis of the North American market situation and the strategy of China's chemical equipment, the following market measures can be made:
First of all, the cultivation of talents in the industry. From the structure of the enterprise personnel to make adjustments, through their own training and talent recruitment, including industry innovation and technical personnel, international business development professionals and professional translators, etc.. Also by integrating human resources outside, here I recommend to you the process equipment network recruitment, recruitment of this platform is to cooperate with the project talent, talent is conducive to the integration of enterprise resources.
Secondly, with the help of the Internet platform. The process of equipment manufacturing industry has been slow to enter Internet plus era, with domestic international trade service platform with the international market, I recommend to you a one-stop intelligent service platform — process equipment, the depth function of this platform in the industry (such as equipment intelligent quotation system, online design, online project management etc.) can make the equipment manufacturing of small and medium enterprises are more likely to successfully expand foreign markets.
Then, equipment products in a timely manner innovation. Through the trend of the international market, combined with the emerging industry equipment situation, equipment manufacturing new materials, the international trade market characteristics and so on to make timely innovation from the product. The production proportion of new equipment will be raised, so that enterprises in the small and medium enterprises in the market leading position.
Finally, the adjustment of business strategy. Small and medium-sized equipment manufacturing enterprises have large enterprises need abundant resources, management strategy of small and medium sized enterprises to adjust the equipment suppliers, enterprises to adjust the proportion of resources more reasonable, including personnel resources, business cooperation, the allocation of funds etc..