Author: Cecilia
Source: Daily News (ID:chuangribao)
In the barber this thing, who did not experience a few times myself.
Your hair is too dry, split ends, light dye is not hot do not see... In the barber shop... For a moment, there is always a Kevin teacher a face I do this in the face, telling you not to run, to ensure the beauty of god.

A month later, when you put the reins to hair brother again, and he does not know you, also asked the who give you hot, or straight hair more temperament. No matter what, the ultimate goal is — — do! Zhang! Card! !
“ bottom fishing ” type of excessive service dominate the customer's all, just want to simply trim an bangs, but always spent a whole day, was a routine hot head.
Why can't you simply cut a hair?

This time his brother was talking about an exasperated man, — — House, founder of QB. He was tortured by this kind of thing for more than ten years, and at last he could not help opening a shop where he could only cut his hair.
10 square meters, barber no nonsense, every 1000 yen, only 10 minutes can be beautiful end “ battle ”.

10 minutes? It's not enough time for an ordinary hairdresser to wash up, but in this store, the way to open your hair is this way

20 years, the 10 square meters of shops almost doubled per year running speed, not only in the island opened more than 550 stores, but also get rid of the vote counterparts in the United States last year, there are 16 million people around the world go to hair cut, one year suction gold 1 billion.
What's the matter, &mdash? —
From an irritated uncle began to speak
One day in 1995, the 54 year old young man hurried into a barber shop.
Look at the 00 or 32 guests, small West to spend half an hour after cut head refreshing to go about, to store dry spent an hour before the row to himself, of course, this is just the beginning of a nightmare.
The first is the assistant and a hot towel, and then handed courtesy while endless massage while to exhaust all the skills set almost, finally began to Haircut and enthusiasm for selling products, and all kinds of hair cut no half dime, a consumption without his patience.

Small West righteousness
Of course, not just patience, but the final 6000 yen bill, Xiao Xi was silly. &ldquo: why can't there be a barber shop that can only quietly cut hair, this kind of cumbersome service is simply a lot of waste of customer life, and finally have to charge high fees?. Am I too picky? ”
With the heart of doubt, the “ angry uncle ” started a serious market research
&ldquo: if you have a barber shop, 10 minutes 1000 yen to get, no nonsense, would you like to go? ”
Before the investigation, he secretly made a bet in his heart, if 10% of the demand, I can no longer afford to, set up their own shop! Can not think of, let him be startled at the results: more than 34% of the respondents welcomed the barber shop, especially men, which help old man bad pattern of the traditional barber shop can Tucao three nights.
In the medical equipment company to fight most of the life of small West State righteousness, originally had to wait two years, you can take the pension to enjoy his old age, but the heart of this increasingly strong, he shot thigh: set up shop!

In 1996, the first QB HOUSE in Tokyo, but the small west country meaning he did not think of, this 10 square meters of shops all over the world actually spoil the barber shop no peace.
No hot, no dye, no big health care, even if peers to lock the door in the glue, but also to the customer's time back to them!
In order to give the time back to the guests, the little West spent all his spare time on every little detail.
The 1. is just as clear as crossing the road
The waiting area of the other barber's shop is more exquisite than one, but the QB HOUSE waiting area only puts a few inexpensive seats, or the kind of game hall transformation. No, he's spending money on the blade. He puts sensors in each chair and automatically records the tricolor light that is passed outside the shop as soon as someone sits down for more than 6 seconds.
The green light indicates that it can be cut at once. The yellow light needs to wait for 5 minutes at most, and the red light needs to wait for 10 minutes at most. It's so clear that it's not a waste of time for customers to push in and watch the numbers.

2. self-help number, no need for the front desk.
QB House is no front desk, shopping guide, assistant, those positions, a door, there is a self-service vending machines, simple and crude, payment number. Moreover, credit card is not only cash, even change the time saved.

The exact angle between 3. 139.68°.
QB House stores have a very famous magical angle — — mirrors and tool sets between 139.68 degrees, very accurate, even if now more than 600 stores, but each must guarantee this angle.
To this point, the small west country measured Yi does not know how many times, he finally found that as long as the fixed at 139.68 degrees, it can shorten the work table and the barber's distance, also does not affect the barber mobile space, so that the barber hand tools, the other hand can continue haircut, save time to this child is not thereA frenzied point!

4. don't wash your hair, straight on the vacuum cleaner.
To say QB HOUSE the best place is “ disposable ” the core is not! Wash! Head!
Onishi Kuniyi invented an air washing machine, top with fur, can stay in the head and neck and clean up the customer after the haircut hair adsorption. Before the ordinary barber cut washed for 10 minutes, dry, cut and washed again, then dried, QB HOUSE is to let you do not wash your hair, hair can not be troubled.

However, the small west country side with time Yi Sike, actually also side face of peer rather baffling “ Sike ”.
These do not follow the routine play the game soon got around the salon, some traditional Salon of the loss of customers all over the gas in the small west country justice body, came to the door, disguised as customers in trouble, even to the door with glue.
But the small west country and not to fight back, he apologized, chewing teeth head shop, because in his eyes, which means only one thing, the barber shop open value!
Big data is now being fired, 20 years ago, was the Japanese old man playing special slide
But for a barbershop that sweeps across Asia and goes to Europe and America, cheap and speed does not mean low quality! The small West pats the chest to guarantee: the customer only enters the shop, any detail, they do not fool, and does not have a service to be redundant!
For example, met with glasses glasses in the hair before the guests, the stylist will immediately take a special glasses used to put the small box, will not let the hair dirty glasses.

All the scissors and non disposable tools, after each customer has finished all back on the disinfection cabinet, even the barber's hand is a must be disinfected, but the store also installed a special disinfection device used in the hospital, as long as a hand, you can spray a spray alcohol from above.

Such high-end salons are easy to ignore the details of hygiene, is simply the gospel of obsessive-compulsive disorder.

For the sterile comb, QB HOUSE simply sends you a souvenir.

But the most pressing point is that the big data is now being fired, 20 years ago, the Japanese old man was playing particularly slipped.
The mention number machine mentioned just now will be ready for customers to cut out. But for QB House, it's far from over.
From the number to cut off from the shop, two time node data has been uploaded to the company's headquarters. Because of this, the headquarters can clearly understand the efficiency of each employee. For the longest serving barber, the head office will send people to the store to confirm the situation, and then to guide and training in accordance with the actual situation.

Every year, QB House all stores receive more than 17 million passenger traffic, so the annual light time data will produce about 17000000.

Of course, QB House also has its own shortcomings, he Haircut provides only the most basic service, will not significantly change the status quo, but this just poke many customer pain points: high-end barber shop environment is really good, you also play iPad, dress is also very cool, but it is a more than a can nosese your time, and don't understand what is called a repair!
But even in the west, there is no telephone, no toilet, guests can not make an appointment in advance, employees answer the phone, clean the bathroom, the appointment time, all used to concentrate on the barber.
As an industry, who then went to the first store in the West small righteousness to pick the thing the tea shop has SAPO, cool, and in Japan, QB House received nearly 16 million passengers abroad, received more than 2 million 800 thousand people; and the last fiscal year revenue of more than 16 billion 600 million yen (about 1 billion yuan)

It is cut to the heart, the two QB House in order to provide convenience to the elderly, but also put a lot of mobile Haircut cars, in addition to the same years, 10 minutes, the company also pay to employees of professional nursing training, if not sedentary elderly people can enjoy the Haircut process.

In fact, the small West righteousness in these 20 years to do a thing, opened a house, only focus on hair cut, barber shop.
Wrote this, a brother that is in Japan, has launched the &ldquo &rdquo project; silent taxi;, they provide free mineral water, keep no smoke, wearing the uniforms of the car, unless the passengers take the initiative to open the sluices, drivers and passengers are not chatty. This silence “ ” driver service as silent as the master of love but not care, nine shallow and deep but responsive.
Maybe it's time for us to think,
Previously, people were given biblical “ additional services, ”,
Who the hell are you thinking about?
THE END