In the past because of information asymmetry, manufacturing production mode is composed of R & D and production of end to end demand, to large-scale production of personalized products, and now, the popularity of a new generation of Internet technology makes the low cost communication between manufacturers and individual customers to become a reality, the manufacturing industry has realized from the demand side to pull production R & D and production end. Therefore, to complete the transformation of enterprises leading digital, network and intelligent in the future competition, in order to achieve large-scale production of customized to meet the individual needs of customers of the enterprise, can become the king of the market.
With Germany's “ industrial 4.0” &ldquo in the United States, the Internet industry; ” put forward a series of national strategy, realize the depth of information manufacturing industry has been unstoppable trend, a new round of industrial revolution is coming. For this round of the advent of the industrial revolution, the Chinese government was first proposed by &ldquo in 2015 the government work report; Chinese manufacturing 2025” &ldquo and +” Internet; the concept of the two, 2016 national NPC and CPPCC is further emphasized in the “ China manufacturing + Internet ” on the breakthrough as soon as possible, at the same time, big data, cloud computing and networking also officially incorporated into the &ldquo &rdquo in 13th Five-Year; planning. And China's manufacturing industry how to use the new generation of information technology from “ manufacturing ” upgrade to ” Chi made “ to achieve the following three aspects of the reform will be particularly important.
Production: from “ homogeneous ” to “ personalized ”
Manufacturing enterprises success often lies in the recognition of the extent of customer products, while the pursuit of individuality has become the consensus of the times, the product can meet customer demand diversified and personalized manufacturing has become the key to the success of the enterprise. Under the traditional manufacturing background, due to the constraints of cost and efficiency, personalized customization is often the privilege of a few people. Today, customers want more than just can meet the basic needs of the product, but also hope that the product is the embodiment of its specific needs. In the past because of information asymmetry, manufacturing production mode is composed of R & D and production of end to end demand, to large-scale production of personalized products, and now, the popularity of a new generation of Internet technology makes the low cost communication between manufacturers and individual customers to become a reality, the manufacturing industry has realized from the demand side to pull production R & D and production end. Therefore, to complete the transformation of enterprises leading digital, network and intelligent in the future competition, in order to achieve large-scale production of customized to meet the individual needs of customers of the enterprise, can become the king of the market. Qingdao red group as an example, the clothing manufacturers through the suit customization system developed by the customer, fabric selection, technology, price and so on, through the physical data of customer acquisition customer exclusive version of the corresponding form. These personalized information is broken down to various production processes, is to be realized by the assembly line terminal, within 7 days can be delivered into the goods. Compared with other garment manufacturing industry, production to achieve a personalized REDCOLLAR industrial information flow, while eliminating the need for the channel, shopping malls and other intermediate circulation, to build a successful business model C2M (CUstOmertOManUfactUre).
Products: from “ mechanism of ” to “ intelligent ”
If the production of custom is from the customer's perspective, within its existing cognitive scope as far as possible to meet their individual needs, so the intelligent products are in use in the process of gradually realize the personalized service to customers. By adding a large number of electronic technology in products and cloud connected, each was incorporated into the objects are the equivalent of a smart terminal, dynamic information recording of the product itself and the surrounding environment changes the static information, upload to the terminal service management platform. According to the analysis of large amounts of data products will gradually understand “ ” “ &rdquo, “ self understanding; ” special circumstances change, and the customer perception itself, and make real-time feedback in a particular situation.
From intelligent mobile phone to intelligent Home Furnishing, process of evolution, everyday things are becoming more and more intelligent, also promote the manufacturing industry product innovation divergence, added value and customer loyalty and enhance the brand image. On the one hand, the expansion of the concept of intelligent product space and its core technology, the research focus is not only the product performance and the specific function, including how to better perceive the analysis of the specific needs of customers and the precise positioning; on the other hand, into the wisdom of factors of products is no longer cold, no life items, it not only bring many unexpected convenience of life, even more can form some kind of emotional contact with the user, such as smart shoes can according to the specific step posture and runners environment make immediate changes, and record the data in the course of movement, remind them of their physical condition and arrangement exercise program, such products naturally into the user's life, better than being part of the body. At the same time, “ Chi made ” thinking not only to promote the transformation of traditional manufacturers to their existing products, but also indicates the rise of a large number of emerging technology companies. It can be predicted that once these smart products can be widely used, will promote the transformation and progress of the entire industry technology.
Industry: from “ production type ” to “ service type ”
According to &ldquo ” smile curve; value theory, service and manufacturing sectors are mainly concentrated in the front end of the design and development of high value-added manufacturing, and manufacturing of the middle part of the added value of more and more low, the manufacturing industry to seek new growth momentum, we must to “ smile curve ” both ends of the extension, and for the application of big data is actually the transition to manufacturing services provides an opportunity. A large amount of information collected by intelligent products is not only applied to the management of customers themselves, but also to the value added and design flow of manufacturers' follow-up services.Process optimization. For example, Ge recorded by the sensor installed in the aircraft engine blade vibration, heat and other data, the operating parameters of back testing center for real-time monitoring, and using the analysis model to understand the running status and the status of sensor fault prediction, as the basis for the development of &rdquo & ldquo; health care system; and provide timely inspection, maintenance and maintenance etc. the back-end service for customers; at the same time, these data can improve the process design and Simulation of manufacturing some products, the manufacturing industry value chain extending to both ends, the final realization of manufacturing services.